Friday, 12 April 2013

Dive into color this year with Dulux 2013 forecast


Seek - vintage shades

Vintage design, fossicking and gathering, the meeting of old and new, and
the rise of new technology are among the key influences that will dominate
Australian design over the next 12 months – and with it our choice of colour.
That’s the message from Dulux, whose colour experts have studied global
trends to develop six palettes for 2013.

 
The Dulux Colour Forecast this year draws on the themes of “movement”;
social change, people power and the march of the digital age. It explores
how colour is shifting and changing in modern times.


Dulux forecasters have identified six palettes, each reflecting a major
trend in paint colours. Merge is warm and earthy. Seek updates vintage
shades. Empower’s blue-greens speak of confidence. Relaxing Rise uses a
soothing Japanese-inspired aesthetic. Share is monochromatic with metal
and stone influences. Blur is bold and daring.


Blur - bold and daring

Leading Australian interior designer Miriam Fanning, of Mim Design, says
“concretes”, whites and soft parchments, will be a consistent thread in the
next 12 months.


“My personal favourite palette is the Share palette, in particular the colour
‘Clear Concrete’ as I believe this colour will have a lot of versatility. This
colour is able to transform a room beautifully,” Ms Fanning says.


Seek - vintage shades
Dulux has studied major consumer trends and movements around the
world to develop its key themes and colour palettes. Each year its colour
and design experts join others from around the globe at major colour
forecasting conferences in Europe.


Dulux Colour and Communications consultant Bree Leech predicts that
muted red tones such as Dulux Persimmon, Helena Rose and Diva Rouge
will prove particularly popular over the next year.


Merge - warm and earthy
Share - monochromatic with metal and stone influences
“It’s hard to say what will be the single most important colour,” Ms Leech
says. “Yellow is a colour I see continuing through out 2013/14 and pastel
hues will also be important, but if I had to name a single colour I think I’d
be leaning towards Dulux Persimmon.”


Melbourne architect Ella Leoncio says colour can play an important role in
our everyday lives as a form of expression.


“It’s amazing how colour can be associated with particular personalities,
whether it be bright and fun or more austere and sophisticated,” Ms
Leoncio says.


Her favourites in the new Dulux range can be found in the “earthy” shades
in the Merge palette. “I like that it’s quite feminine without being too frou
frou. The orange tones in the pinks give it a bit of edge.”


But while each expert has a different favourite in the Dulux colour range,
all agree that your choice should be personal.


“Trends are there to inspire you to be creative with colour and bring to
your attention colours or colour combinations you hadn’t considered,”
Ms Leech says.


“Paint and colour has come a long way from just being a colour on a
wall – sometimes it’s not about the art that